| What's one of the best ways to save money? | | | | web searches are consumer or purchasing related? |
| Window shopping, and not because you're not buying. | | | | That's billions of searches everyday looking for |
| By "window shopping," we're not necessarily talking | | | | information on particular products, brands, retailers or |
| about a literal walking past the windows of outside | | | | sales. |
| stores or those in a mall. Rather, we mean | | | | To really get the full benefit of a window shopping |
| comparison shopping, regardless of how you do so. | | | | experience, try actually going into the store. You'll get |
| So, for example, this could be done very simply on | | | | the opportunity to actually feel the furniture fabric |
| the Internet as well as around physical shops. | | | | and even sit on it to gauge its comfort level for you |
| Window shopping lets you, the consumer, stay | | | | and family members. That tactile experience goes |
| informed about available products, pricing in your area | | | | well beyond anything the Internet can offer. |
| and upcoming sales. Most shoppers know the best | | | | There's another advantage to window shopping, and |
| techniques to find great deals, but how you have | | | | that's price awareness. Once you have your radar |
| confidence that you have actually found one can be | | | | turned on and your eyes looking out for a particular |
| a little more difficult. | | | | product, you start to notice price fluctuations. |
| Did you know that almost 90 percent of shoppers | | | | You will spot flyers advertising furniture sales and |
| do some sort of physical window shopping before | | | | billboards boasting great deals on living room sets. As |
| they actually commit to a purchase? That statistic | | | | you build up a price awareness over the weeks or |
| doesn't even include shoppers who investigate and | | | | months that you're window shopping, you increase |
| research a product or retailer online. | | | | your knowledge and confidence as a consumer, |
| When it comes to furniture shopping, window | | | | meaning you're more likely to spend less on your |
| shopping is a great way to keep an eye out for | | | | next furniture purchase and purchase what you really |
| bargains, get a real feel for the products and | | | | want for your home. |
| materials that you're interested and get to know the | | | | In short, window shopping is a great way to save |
| retailers in your area or online. If you can make the | | | | money on your next furniture purchase. So, if you're |
| time, a few trips to the store before you actually | | | | saving up now or planning to buy within the next few |
| make that furniture purchase is all part of consumer | | | | months, it's time to get your glasses out, but not |
| research. | | | | your wallet, and start "shopping" before you buy. |
| Did you know that almost 20 percent of Google's | | | | |